Rexee - Virtual store shelf-test experience and management
About Rexee
Design and development of a Dashboard (admin portal) and complete system architecture for a market research company running shelf-test store experiences in VR, where shoppers walk a virtual store while the system records what they look at, how long, and what they pick up.
Challenge
Designing a modular system and architecture that is logical, scalable and simple enough for the clients to run on their own, while staying tightly coupled to the VR experience through the backend: every store environment, shelf, product and promo placement configured in the dashboard has to translate one-to-one into the store the respondent walks through, and every gaze, grab and answer has to come back from VR the same way in real time.
Approach
Making the setup of store environments, shelves, products, promo materials and market research analytics completely modular and fully created, edited and administered by the clients.
Building multi-aisle environments block by block, down to shelf counts, dimensions, individual product facings and per-placement adverts and banners, with survey questions scoped to a single product, a subcategory or every matching item.
Designing and implementing detailed live heatmap previews of end-user interactions with products and promo materials, per shelf or across several blocks at once, alongside the answers given in real time.
Exporting a full session as a print-ready report with environment map, per-block product tables, and an aisle-by-aisle walkthrough derived from the layout geometry.
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